At the core of the organization is usually a missionstatement. Mission statements are different from marketingslogans or taglines. They are written by members within andoutside the organization who have a vested interest in thecompany. This can include board members, employees, financialbackers, vendors, and even customers. The mission statementexplains the reason for the organization’s existence. Moststrategic plans include the company’s mission statement. Visithttp://www.missionstatements.com/ for a lookat sample mission statements.