The Mentally Ill Do Not Belong in Prison
The mentally ill do not belong in conventional prisons, as it denies them the due care required, essentially exposing them to numerous hazards. Regardless of the crimes committed, or the seriousness of the crimes committed, a mentally ill prisoner cannot and should not be subjected to treatment similar to that of prisoners of sound mind. The death of Ashley Williams was a clear demonstration of the need for reforms within the criminal justice system to create a system that offers special treatment for the mentally ill. The poster is therefore, designed for policy makers within the criminal justice system to highlight how jailing mentally ill prisoners or attempting to rehabilitate through the existing prison system is inappropriate and an awkward fit in need of urgent reforms. The poster is also meant for the general public, with an aim of catalyzing a public outcry. Hence mobilize public support and agitation for reforms within the prison system for the sake of the mentally ill.
The content is appropriate for the audience as it is short to the point and depicts the desired message with one look. It advocates for changes within the prison system to accommodate the mentally ill, perhaps through the creation of special accommodation and services for the mentally ill, so that they do not feel as out of place as the polar bears. This medium is likely to reach the audience as it depicts inappropriate real situations through real photographs. The language, though slightly offensive, is designed to provoke serious inquisitions into the current prison system when it comes to mentally ill prisoners.