In what specific passages is the topic thoroughly developed and are the criteria clear and appropriate for the audience? Mark the criteria. Are there passages in which specific details are given that relate to the criteria and answer readers’ questions? Mark them. Are there passages that mention different perspectives (positive and negative) on the thing being evaluated? In which passages could the evaluation be clearer or more useful to readers? What are some strategies to do this?
• What are some strategies that might make the introduction more engaging?
• How would you describe the voice? At what points does that voice seem appropriate, given my intended audience and topic? What strategies might make the voice clearer or more appropriate?
• Are there clear expectations for the readers, and links between paragraphs or larger sections of text? What strategies would make the structure of my evaluation clear?
• How does the conclusion reinforce or extend the value judgment being made in the evaluation? What strategies would make the conclusion more effective?
• If the review or evaluation includes photographs or other visual elements, what does this material contribute to the clarity and usefulness of my evaluation? Does the writer need to add or revise captions for pictures or legends for charts, graphs, or maps? Are there any places in the draft where visual information needs to be added? If so, what kind(s) of visuals should they be?
• What does the writer do especially well in the draft?