Find a good or bad hospitality company or tourist destination ad in print media (i.e.magazine, tourist guide, or newspaper). Submit 1-2 page (single-spaced) discussing why you think it is good or bad advertising and how it can be improved. Scan and import a copy of the ad onto your page. Using the textbook (Chapter 13) and any other material that may be provided by the instructor, identify each ad’s target market, source (type of magazine, newspaper, etc.), purpose, message content, execution style, and layout and design. Then, evaluate the ad’s effectiveness. A “good” ad has congruity and synergy among all these components (That is, it has the right source, right content, right style, and right layout and design for its target market and purpose). Also, discuss what you would change to further improve the ad’s effectiveness………………..

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