Pricing goods and services
Chapter 14 addresses the subject of fair or right pricing. Here are two positions marketers might take when dealing with pricing for goods/services: (2) prices should reflect only the cost of making a product or delivering a service.
1. if your last name begins with the letters M – Z you are to defend position (2) above.
2. Post your defense as a discussion to the discussion board. You position defense is to be developed using materials from your textbook and at least two outside reference sources. Reference sources, including your textbook, must be cited using proper APA style formatting. Entirely “cutting and pasting” material from your textbook or reference sources or entirely paraphrasing the same is not acceptable; you must also include your own critical thoughts in support of your position.
The textbook in use is :
Kotler, Philip, and Kevin Keller. Marketing Management. Harlow: Pearson Education, 2012. Print.
TO ORDER FOR THIS QUESTION OR A SIMILAR ONE, CLICK THE ORDER NOW BUTTON AND ON THE ORDER FORM, FILL ALL THE REQUIRED DETAILS THEN TRACE THE DISCOUNT CODE,
TYPE IT ON THE DISCOUNT BOX AND CLICK ON ‘USE CODE’ TO EFFECT YOUR DISCOUNT. THANK YOU