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BUS 503 Accounting Information for Decision-Making
BW Manufacturing Company
Fall 2014
Case Study Instructions
· Case Study Discussions – On September 24, you may require to participate in a class discussion about the case study. Each team member is required to participate.
Case Study Questions
1. What are the key concepts or issues in this case?
2. Perform the following calculations (NOTE: Make sure you show all your computations and that all numbers are properly labeled and referenced.):
a. Calculate the impact of dropping Grill A. Assume no other changes to the plan.
b. Calculate the impact of reducing the Grill C price to $75, with th expectation that the volume of that product will increase to 220,000 units. Assume no other changes to the plan.
c. Calculate the impact of a 10,000-unit decrease in Grill A and a 10,000-unit increase in Grill C volume due to a change in advertising focus. Assume no other changes to the plan.
d. Calculate the impact of a $5 decrease in Grill C’s price and a change in advertising focus, leading to a 10,000-unit decrease in Grill A volume and a 30,000-unit increase in Grill C volume. Assume no other changes to the plan.
3. Prepare a revised 2009 profit budget assuming the owners chose option 2, i.e. lowering the price of Grill C to $75 and expecting sales volume of that grill to increase to 220,000 units.
4. You are given in Table 1 the actual 2009 volumes. The actual prices were as follows: For Grill A, the unit price was $150; for Grill B, $110; and for Grill C, $75. Was the 2009 net income more or less than what should have been expected given these actual volumes and prices? If the results were different, explain why.
5. If income taxes were considered, how might your analysis and conclusions change? Note : This is a conceptual question and does not require any calculations.
6. Within the context of this case, discuss the company’s cost structure and the concept of operating leverage. Include in your discussion your thoughts about how the company’s profitability might be affected if there is a downturn in the economy.
BUS 503 Accounting Information for Decision-Making
BW Manufacturing Company
Fall 2014
Case Study Instructions
· Case Study Discussions – On September 24, you may require to participate in a class discussion about the case study. Each team member is required to participate.
Case Study Questions
1. What are the key concepts or issues in this case?
2. Perform the following calculations (NOTE: Make sure you show all your computations and that all numbers are properly labeled and referenced.):
a. Calculate the impact of dropping Grill A. Assume no other changes to the plan.
b. Calculate the impact of reducing the Grill C price to $75, with th expectation that the volume of that product will increase to 220,000 units. Assume no other changes to the plan.
c. Calculate the impact of a 10,000-unit decrease in Grill A and a 10,000-unit increase in Grill C volume due to a change in advertising focus. Assume no other changes to the plan.
d. Calculate the impact of a $5 decrease in Grill C’s price and a change in advertising focus, leading to a 10,000-unit decrease in Grill A volume and a 30,000-unit increase in Grill C volume. Assume no other changes to the plan.
3. Prepare a revised 2009 profit budget assuming the owners chose option 2, i.e. lowering the price of Grill C to $75 and expecting sales volume of that grill to increase to 220,000 units.
4. You are given in Table 1 the actual 2009 volumes. The actual prices were as follows: For Grill A, the unit price was $150; for Grill B, $110; and for Grill C, $75. Was the 2009 net income more or less than what should have been expected given these actual volumes and prices? If the results were different, explain why.
5. If income taxes were considered, how might your analysis and conclusions change? Note : This is a conceptual question and does not require any calculations.
6. Within the context of this case, discuss the company’s cost structure and the concept of operating leverage. Include in your discussion your thoughts about how the company’s profitability might be affected if there is a downturn in the economy.
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BUS 503 Accounting Information for Decision-Making
Fall 2014
BW Manufacturing Company -- Case Study Score Sheet
Team Members:
Identified the key concepts or issues in this case (Question#1) ________ (20 points)
Calculations performed (computations complete and accurate; numbers properly labeled and referenced) (Question #2)
Profit budget prepared (Question #3) ________ (10 points)
Explained the 2009 net income given actual volumes and prices (Question #4) _________(10 points)
Describe how analysis and conclusion change.( Question #5)
______ (10 points)
Discuss company’s cost structure and concept of operating leverage (Question #6) _______(10 points)
TOTAL SCORE ______ (100 points possible)
GROUP GRADE ______
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