Pick one Luxury brand (for example Chanel, Hermes etc.) Research and evaluate the brand using the criteria we have been discussing in the class, namely:
Brand Strategy and business plan (pure Luxury, accessible luxury etc.)
Ethics, Social Responsibility and Sustainability
Branding and use of Logo
After presenting an overview of the brand covering the above-mentioned topics, give your opinion on strengths and weakness of the brand – what it does right and what it needs to improve upon. What would you do differently if you were in charge of that brand
Grading will be based on how convincing your arguments are.
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