MohmmedAlotaibi

Companies should market to children. this is simply because they are more likely to take advantage than adults are, making the influent on them easy. Children have no logical intellectual skills that enable them to understand and understand the nature or intent theyuse and harm of the marketing that is directed to them since they become socially engaged at a very young age into paying attention to marketing messages both in and out of school. Unlike adults, children can easily be said to believing in what they see than what they hear and this makes it a more powerful force for companies to market to children as opposed to adults

Secondly marketers as well as advertisers are focusing on the younger demographics and are increasingly targeting teenagers and younger children since they believe that these kids bare a huge control on the kind of decisions their parents have in line with theirspending. Marketing also work to threaten children faith in their own abilities as well as capabilities in mastering the several important skills and perceptions when learning in their various schools making them passive learner in need of external assistance to improve on their learning experience. It is for this reason that various companies and business enterprises decide to associate their success to the happiness and well-being of children (Clay, 2014)

Marketing also help in assisting parents educating and enlightening children on ways of equating themselves with the right food choices by providing them with easy to access nutritional information on their products labels both in print and video as well as in social media by providing them the necessary tools to make informed choices. This further entails giving appropriate guidance that would enable them make informed choices in the future when faced with any difficulties. It is also for this reason that children start putting their faith more in marketer that their own parents or relations. This will further help in improving the nutritional environment for youth. This is usually done through the many policy changes those companies normally per take in.

Through the different techniques used by different marketing companies such as celebrities, premiums or even clubs makes it very possible for them to create a big marketing project among children and this further enable sell their products easily to kids.

Even though companies that target children with their product can easily impact negatively on a child attitude. Since some of their products can easily work to determine a childs popularity among their friends which as a result create an increasingly mean spirited behavior leading to a number of them being bullied by others and having them judge themselves more on what they have rather than what they do. This moral interpersonal and intrapersonal conflict works to undermine the children relationship with those close to them within the said society. It is for this reason therefore that different business enterprises come forth to try and influence this character by working together with various government entities as well as private organizations to influence severalcorporate efforts into calming these upcoming trends among young children to claim their loyalties.

–          Add story in the beginning of the intro

–          Name of marketers who’s focusing in children

–          How profitable is it to market to children

–          Evidence and supporting thieses

–          5-6 pages at leaset

–          “”””””” use the basic English simple words and short sentence “””””

Works Cited

Diane, L .S. & Christina A.L. (2013).As marketing to children intensifies, what can society do? Retrieved from;

http://www.aljazeera.com/indepth/opinion/2013/04/2013425113926575488.html .

Clay, A. (2014) Advertising to children: Is it ethical? Retrieved from

http://www.apa.org/monitor/sep00/advertising.aspx on 11/09/2014

Norris, M. K. (2014). More Companies Market Directly to Kids.Oxford University press.

Christine, L.G (2007). Marketing To Kids.Nielson Publishers.

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