Read the case study provided and identify all three of the ethical dilemmas presented. Describe the nature and all dimensions of the three ethical issues. Identify the ethical code numbers and definitions of each issue presented using both the APA and ACA codes.

April 12, 2015

Part C What would be the initial rate in an experiment with initial concentrations [ (CH3) 3N]=4.2×10−2M and [ClO2]=3.4×10−2M? Express your answer to two significant figures and include the appropriate units.

April 12, 2015

No plagiarized work. This will be ran through TurnItIn.com to verify originality. Please only complete assignment if fluent in English. Please also read all attachments. Make sure to cite sources.

Given:

Company S is a new manufacturer entering the motor scooter market with a higher-cost scooter with better fuel economy than that of leading competitors. Its executives, seasoned professionals in the motor scooter industry, intend to distribute their products using existing scooter dealerships as intermediaries. These dealerships have strong loyalties to the competitors’ products that they already carry. Company S executives want to use a distribution programming model to successfully introduce the product to and create strong relationships with the dealerships.

You have been assigned to recommend innovative strategies to motivate intermediaries as part of the distribution programming plan.

Task:

Write an essay (2-3 pages) addressing the following:

A. Identify and list at least 5 strategies for motivating the dealerships as intermediaries. 1. Identify and briefly describe each strategy. 2. Explain the advantages and disadvantages of each strategy. 3. Explain how you will evaluate the effectiveness of each strategy. B. Describe distribution programming as a comprehensive strategy for motivating intermediaries.

Note: When using sources to support ideas and elements in a paper or project, the submission MUST include APA formatted in-text citations with a corresponding reference list for any direct quotes or paraphrasing. It is not necessary to list sources that were consulted if they have not been quoted or paraphrased in the text of the paper or project.

Note: No more than a combined total of 30% of a submission can be directly quoted or closely paraphrased from sources, even if cited correctly. For tips on using APA style, please refer to the APA Handout web link included in the APA Guidelines section.

Attachments

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AST 305.6.2-03

	value: 1.00	value: 2.00	value: 3.00	value: 4.00	Score/Level
Communication Holistic	The work is difficult to follow and is confusing.	The work needs clarification and other revision.	The work is easy to follow and understand.	The work is extremely clear and easy to understand.
Mechanics (Grammar, punctuation, spelling, etc.)	Numerous minor errors and some major errors.	Several minor errors.	A few minor errors.	Few or no minor errors. No major errors.
Style (Word choice, sentence structure, etc.)	Poor sentence structure, limited vocabulary, inappropriate word choice.	Some sentence variation, adequate but limited vocabulary, poor word choice.	Generally effective sentence structure, solid vocabulary, accurate word choice.	Highly varied sentence structure, vivid vocabulary, accurate word choice.
A1. Strategies for Motivating Intermediaries	The candidate does not list or define any appropriate strategies.	The candidate lists and defines fewer than 5 appropriate strategies.	The candidate lists and defines 5 appropriate strategies.	The candidate lists and defines more than 5 appropriate strategies.
A2. Advantages and Disadvantages	The candidate fails to explain the advantages and disadvantages of at least 5 strategies.	The candidate provides an incomplete explanation of the advantages and disadvantages of at least 5 strategies.	The candidate provides a reasonable explanation of the advantages and disadvantages of at least 5 strategies.	The candidate provides a credible and well-supported explanation of the advantages and disadvantages of at least 5 strategies.
A3. Evaluate Effectiveness of Strategies	The candidate fails to explain how to evaluate the effectiveness of at least 5 strategies.	The candidate provides an incomplete explanation of how to evaluate the effectiveness of at least 5 strategies.	The candidate provides a reasonable explanation of how to evaluate the effectiveness of at least 5 strategies.	The candidate provides a credible and well-supported explanation of how to evaluate the effectiveness of at least 5 strategies.
B. Distribution Programming Description	The candidate does not describe distribution programming as a comprehensive strategy for motivating intermediaries.	The candidate provides an incomplete description of distribution programming as a comprehensive strategy for motivating intermediaries.	The candidate provides a reasonable description of distribution programming as a comprehensive strategy for motivating intermediaries.	The candidate provides a credible and well-supported description of distribution programming as a comprehensive strategy for motivating intermediaries.
Overall Holistic	Unacceptable	Needs Revision	Meets Standard	Exemplary

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Attachment

11.17.11
RUBRIC TERMS
The following terms may be used in the rubric.
accurate – giving a correct or truthful representation; providing information that meets the accepted
standard
applicable – connected with, or relevant to a particular person, group of people, or situation
adequate – as much as necessary for the purpose; acceptable
applicable – affecting, connected with, or relevant to a particular person, group of
people, or situation
appropriate – fitting; suitable for the circumstances, topic, purpose, or context; suitable for an
academic or professional setting
articulation of response (clarity, organization, mechanics) – clear, organized, and easy to
understand; standard language usage
competent – possessing basic abilities and skills necessary to adequately function in specified areas
credible – believable; based in solid research or accepted as sound practice in the field
effective – producing the intended result
detail – extended information on particular items
does not meet standard – not performing at an appropriate or expected level; providing no support
for reasoning
limited – having narrow scope; barely adequate; including only a part
logical – sensible and based on facts; appropriate progression of steps or events
plausible – believable and appearing to be true; acceptable strategy or plan for the
given situation
reasonable – sensible; acceptable and according to common sense; likely to be
considered appropriate for the given situation
relevant – having some sensible or logical connection with something else; currently
acceptable practice; related to real life
substantial – ample; significant; considerable in importance; more than adequate
sufficient – enough to meet the needs; suitable to the purpose
support – examples based on personal experiences or cited evidence; justification for reasoning and
decision making
unsatisfactory – not performing at an appropriate or expected level
well-supported – supported by reliable reasons, facts, or data

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Marketing Management 2-3 Pages.

Read the case study provided and identify all three of the ethical dilemmas presented. Describe the nature and all dimensions of the three ethical issues. Identify the ethical code numbers and definitions of each issue presented using both the APA and ACA codes.

Part C What would be the initial rate in an experiment with initial concentrations [ (CH3) 3N]=4.2×10−2M and [ClO2]=3.4×10−2M? Express your answer to two significant figures and include the appropriate units.

AST 305.6.2-03