Prepare a three page summary on a professional sports team and their sponsorship programs associated with the organization………
INTRODUCTION
Buffalo Sabres is a professional hockey team playing in the NHL hockey league of Northern Division based in Buffalo, New York City. The team and its players have been honored with several awards, the most recent being Calder Trophy in the season 2009-2010 and NHL foundation award among others. The team was established in the 1965, and has grown to become a renowned professional hockey team today.
Buffalo Sabres has taken great pride in community and social services, donating generously to fundraisers in the new York city and southern Ontario every year, (Sabres, n.d), all in the effort of giving back to the community. The team has got an alumni association established in 1988 consisting of former team players, they have formed an alumni family which provides scholarships to the needy students in the society. The team has got followers from different parts of the world. It has partnered with several local and multi-national companies who have appreciated its sporting activities and the role it plays in the community.
SPONSORSHIP PROGRAM
Buffalo Sabres alumni association was founded in 1988 by the former players of the team. They formed a family of hockey players who offer scholarships to the needy students in the society. Funds are raised from the many community events undertaken by the team. The raised funds are used to provide educational scholarships to deserving students in western New York and southern regions of Ontario, as well as supporting different charities and community organizations besides contributing to various fundraisings. The main objective of this association of former players of the team is giving back to the community.
They run a raffle through the team foundation which enables team supporters to win cash while supporting junior hockey team at the same time. The 50-50 Sabres raffle tickets are sold to the team fans before the start of each game. Recent activity undertaken include the Fall Wine Festival Rewards which helped in raising funds that were used to purchase a bus to be used in cancer projects in western region of New York. The bus was well equipped with mammography and will be used to transport breast health professionals to remote areas to help detect and prevent breast cancer disease among women in areas where these services do not exist.
Boston Bruins alumni: This is run by the team, and consists of sea chamber alliance members who raise funds through various events and contributes towards children fund. A series of events are organized by Boston Bruins Alumni members, which include Ribbon cutting celebration, business showcase, business awards among others to help promote business growth in the area, (bostonbruinsalumn, n. d)
The Detroit Red wings Alumni is the most active association in the national hockey consisting mainly former hockey stars. It was developed from irregular gathering of beer taking and sandwich at Butcher’s Inn, in Detroit market. These Alumni members engage in events and activities, and have so far raised millions of dollars which are channeled into local charities and minor hockey league programs. Currently, this alumni organization is one of the most respected non-profit associations in North America.
This alumnus was formed in 1960, operating on perpetual basis. The purpose of this organization evolved over the years, its members meet every month to plan for future charitable vents. It raises funds by playing charity games each season in Michigan and Ontario. The organization philosophy is have fun and raise charity funds. The average donations by the Red wings Alumni is approximately 14, 000 dollars each is year, (redwingalumni, n. d).
OFFICIAL SPONSORS AND PARTNERS OF BUFFALO SABRES
The Buffalo Sabres hockey has several sponsors and partners, (sabres, n. d). This includes the giant soft drink company, coca cola which is the official soft drink for the Buffalo Sabres. The official bank for the team is First Niagara Bank which has sponsored numerous activities of the team. Verizon is the official and exclusive Broadband, data, entertainment and voice provider of Buffalo Sabres. Other partners and sponsors are Blue Cross Blue shield. At & t, New Era, Toshiba, StubHub, integrys among many others.
CONCLUSIONS
Buffalo Sabres is a well established Hockey team in western New York, founded in the early sixties. The team has a long history of professional hockey sport. The team is actively engaged in community services in western part of New York City and southern Ontario. It has several alumni to its name engaged in charity works within the community.
Buffalo Sabres alumni association is as old as the team itself; it consists of former players of the team and provides scholarships to needy students in the society. Other alumni association include Boston Bruins alumnus which provides various community services aimed at helping the business community in Boston, a former town of the Buffalo Sabres Hockey team.
The Detroit Red Wings alumni is the most active of the teams associations, actively involved in the charity work. It was founded by former hockey players who come together to have fun as they raise funds to support charity works and junior hockey league programs. The team has got several partners and sponsors comprising local and international companies who they closely work with.
Works cited
http://www.redwingalumni.com/history.html. (Accessed on 19th April, 2012)
http://sabres.nhl.com. (Accessed on 19th April, 2012)
http://www.bostonbruinsalumni.com. (Accessed on 19th April, 2012)
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