You are to select one business that does not already have a website and develop an Internet strategy for it. Most large corporations already have websites so you may have to think of something on a smaller scale, for example a local bike store by your house. Sole proprietorship businesses that provide services like car repair, house cleaning, tax preparation, and use the Internet and similar services are also good options. You will also consider and describe how the business you select can use social media to achieve its objectives. Use the Internet and the library to research and analyze markets and competitors.
After selecting a business, you will need to answer the following questions:
What Internet business model would be appropriate for the company to follow in creating a Web site and why?
In what ways can the business benefit from a Web site? What functions should it perform for the company (i.e., marketing, sales, customer support, internal communications, etc.)?
In what other ways might the company use the Internet for its own benefit?
Prepare functional specifications for the company’s use of the Web and the Internet. Include links to and from other sites in your design.
Prepare a list of technological specifications for implementation (i.e., what hardware and software are necessary to support your design)?
Discuss how the business can leverage social media to enhance its business success.
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