international value chain a) Individual report Open Innovation and Lean Management are considered as two practices that could lead to success in the international markets. ? Critically review the literature to define Open Innovation and Lean Management practices; ? Identify, using published information, examples of best practices of implementation for each one or in combination, demonstrating the different tools of implementation; ? Discuss if these approaches are compatible between them (e.g. similarities or contradictions in their philosophy or practice) and which aspects could work, or not, in parallel. b) Considering the analysis of the offering during your group( we used Cadbury-chocolate manufacture- so the second part should be based on Cadbury company ) exercise and using published information (e.g. a market/segment analysis report, firm?s annual report, the financial press, etc.), critically evaluate: ? The extend of the use of Open Innovation and/or Lean Management principles to achieve their objectives; ? The new trends in the specific market and propose possible changes on the structure of its Value Chain strategy, and alternative strategies to explore these trends; ? The steps that they have undertaken for becoming a service oriented business.