Information technology and business operations
Information technology plays a vital role in the operation of business processes. In the recent past, most companies have begun to highly depend on the technology since it supports several business operations as well as improves decision making. With the help of information technology business leaders and managers are able to access current data, analyze information to find helpful trends and opportunities as well as reduce risk levels by identification of possible pitfalls on time. Operational efficiency is also improved and profit maximization is attained though information systems. Organizations that embrace information technology are able to record better employee performance in relation to faster and efficiency in productivity. Comparative advantage is also attained though information technology because it improves the ability to meet customers’ demands, monitor quality of products and ensure business operations are done better than those of competitor businesses. Other examples include internet, intranet and extranets assist in improving business infrastructure essential for efficient management.
In order to succeed companies and business today need to connect with the general public as well as with the different departments in the company. To achieve good connection the use of internet, intranet and extranet has increased in most organizations. These technologies have transformed the business sector in terms of operations and exploration of opportunities. Internet assist in improving organization communication with the general public thus making it able to reach wide target market. Intranet assist in improving operation relations within the organization thus making quickening decision making and access to organization systems such as training, while extranet improve connection with the business partners.
End users are person who effectively communicate and organize groups, team or work. Managers in the business environment are the main end users. Just like other end users like accountants, managers are expected to be responsible for the information they handle since it may be confidential and sensitive to the stability of the business. They are several ways that a manager can protect this information such as: use of passwords to secure data, lock rooms where sensitive information is kept, label sensitive information with titles like classified, and finally managers can also improve information security by use of antivirus and network security.
Data loss is a highly beneficial system to the end users since it assists in preventing data breach by monitoring, detecting and blocking actions. However, mistakes by end users may increase the risk of data loss. Failure to save work progress may result to data loss since unsaved work in progress may not be stored in secure storage devices instead is stored in temporary storage sections which erase data after system is shut or corrupted. Failure to make backup copy may also result to data loss after the operating system gets corrupt. Saving work in backup locations such as floppies and external hard drives assist in improving data security. Finally, storing original and backup copies in the same location will mean that if one storage location collapses the entire data is lost and cannot be retrieved.
There are several ways of preventing data loss related errors especially those that can be prevented by the end user. Some of these include opening up back up files regularly even when information is already stored, monitor external information such as email attachment and besides keeping hardcopies of documents. Other ways that the end user can prevent these mistakes is by being aware of user errors and by so doing he or she will be able to embrace importance of available safe guards such as versioning features and delete portions.
Information technologies and more specifically business intelligence adopted by each of the three firms described, allowed the firms to create value that is tailor made for each customer while at the same time ensuring profitability. In all three cases, the intelligence, and information technologies adopted were being used to assess client needs as well as the best approaches through which the company would most likely realize profit while maintaining customer satisfaction. The intelligences employed, are meant to also boost customer retention rates, by catering for the individual needs of each customer, while at the same time also improving efficiency.
For eCourier, the use of business intelligence enables the company not only keep track of various parcels, and their delivery, hence granting significant competitive advantages over its business rivals, but it also allows the company to monitor and remedy potential customer losses. “SeeWhy” allows the company access to simplified customer data, as well as patterns that if broken, would easily be detected and indicate the need for intervention. The alerts sent to client account managers ensure the managers are able to intervene in time, in cases where the clients might be dissatisfied. In the case of Cablecom, the simple use of SPSS software to establish patterns, have led to a situation in which surveys are administered prior to the estimated time at which most customers usually feel disoriented and leave. This use of SPSS, coupled with the administration of surveys, ensures the company is able to retain more customers it had previously lost after 9 months. A similar case can be seen at Bryan Cave, where through the implementation of business intelligence, the firm has become able to leverage work hours and profitability effectively.
Indeed the manner with which Bryan and Cave utilize technology to maximize customer satisfaction, could no doubt also be used to maximize customer satisfaction, enhance client experience, while at the same time ensure maximization of profit for private medical practitioners, especially those that engage in surgery. Different surgical procedures usually pose different challenges both in terms of time, difficulties and resources required. Effectively putting a value on these procedures is quite difficult, more so when one also considers the need for customer satisfaction Having a similar form of business intelligence, would ensure the private practice is able to effectively weigh the need for profit as well as customer satisfaction, hence arriving at a reasonable pricing and management schedule for each individual client, based on customer views and information already collected. The implementation of similar business intelligence programs can also benefit general practitioners engaging in private practice, as it would essentially help keep track of customers and their patterns as well as their individual needs and preferences, helping practitioners ensure customer satisfaction while at the same time realizing profits and improved service.
O’Brien, J and Marakas, G. (2012) The Moral of the Story: An Introduction to Ethics, 7th edition. Kindle Edition.