Identify the impact of media communication (positive and negative) in a crisis situation.
Management of the media is a key component of a business continuity plan.
How should an organization use the media as an effective as part of a business continuity communications strategy? Provide an example of how a company might utilize the media during a crisis.
Interactive Communications within the Organization
?A communication strategy might include a mix of the following:
?Embed in the performance management system
?Engage the strategic and operational planning process
?Presentations and desk top delivered training
?Discussions and focus groups
?Rehearsals and exercises.