Identify the impact of media communication (positive and negative) in a crisis situation.

Identify the impact of media communication (positive and negative) in a crisis situation.

Management of the media is a key component of a business continuity plan.

How should an organization use the media as an effective as part of a business continuity communications strategy? Provide an example of how a company might utilize the media during a crisis.

Interactive Communications within the Organization
?A communication strategy might include a mix of the following:
?Embed in the performance management system
?Engage the strategic and operational planning process
?Presentations and desk top delivered training
?Discussions and focus groups
?Business games
?Training packs
?Workshops
?Rehearsals and exercises.