GoPro

Click the links below to view the Case Study materials.

View the http://gopro.com/ website.

Each Case Study is to be created in Microsoft Word, printed, stapled upper left corner, and turned in at the beginning of

class on the due date.

Each Case Study is to be 1 1/2 to 2 pages in length maximum; written in paragraph format, answering one main question

in each paragraph.  There are 5 main questions for each Case Study, so your paper will have 5 main paragraphs.  Please

use Times Roman or Arial font, 12 point size, black text color, single spaced lines, and one (1) inch page margins.

Additional Case Study guidelines are found in the GoPro Case Study Questions attachment below.

Additional Resources for Assignments
Articles
Wall Street Journal “GoPro’s Revenue Rises, But Its Shares Fall” http://online.wsj.com/articles/gopros-revenue-rises-but-

its-shares-fall-1406839210
Bloomberg “GoPro Widens the View of Its Customer Base” http://www.businessweek.com/articles/2012-10-17/gopro-

widens-the-view-of-its-customer-base
Forbes “The Mad Billionaire Behind GoPro: The World’s Hottest Camera Company”

http://www.forbes.com/sites/ryanmac/2013/03/04/the-mad-billionaire-behind-gopro-the-worlds-hottest-camera-

company/
Forbes “GoPro Evolution: From 35mm Film To America’s Fastest-Growing Camera Company”

http://www.forbes.com/sites/ryanmac/2013/03/04/gopro-evolution-from-35mm-film-to-americas-fastest-growing-

camera-company/
Forbes GoPro’s Nick Woodman Becomes $2 Billion Man As Stock Shoots Higher

http://www.forbes.com/sites/briansolomon/2014/06/30/gopros-nick-woodman-becomes-2-billion-man-as-stock-shoots-

higher/

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2nd Quarter 2014 Financial Results http://investor.gopro.com/releasedetail.cfm?ReleaseID=863521
Wall Street Journal “Nimble GoPro Must Avoid a Wipeout” http://home.kelley.iupui.edu/rlgrimm/X100 Articles/Nimble

GoPro Must Avoid A Wipeout WSJ.docx
USA Today “GoPro Craze Heads to Wall Street” http://home.kelley.iupui.edu/rlgrimm/X100 Articles/GoPro Craze Heads to

Wall Stree USA TODAY.docx

Videos/Audio
GoPro “The GoPro Story” http://gopro.com/about-us
CBS News 11/10/13 http://www.cbsnews.com/videos/gopros-video-revolution/

GoPro Case Questions
1.     Who is Nick Woodman and why did he start GoPro?Describe Woodman’s characteristics as an entrepreneur?

How did Nick get started in the business?  Who gave Woodman the capital to do the start-up?  What were the initial

challenges that Woodman had to overcome?
2.    How’s business for GoPro?   What are the company’s annual revenues? Is the company profitable?  How do you

know?  Who is the competition?  When did the company do an initial public offering (IPO)?  How much capital was raised

from the sale of stock?  What $$ range does the stock trade? Which stock exchange(s) trade the company’s shares?
3.    What’s driving the growth of GoPro’s business going forward?  What does GoPro sell?  Who is GoPro’s targeted

customer?Why does GoPro have such a strong brand identity?  How is Woodman and his team leveraging customer

“experiences?”What part is social media playing in GoPro’s growth?
4.    What principles of entrepreneurship does Nick Woodman use to run his business?  What business success

“lessons” have profoundly shaped the leadership style of Nick Woodman?  Why would you want to read his book “From

Rock Bottom to Billionaire?”  What advice does he offer aspiring entrepreneurs?
5.    How has the success of GroPro encouraged you to learn more about business & entrepreneurship?  What are

your short & long term career goals?  How will your career goals be supported by your academic major and course of

study at IUPUI / Kelley School of Business?  What success characteristics do you need to develop?

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