Imagine you are considering starting a small manufacturing company that will make toys. Determine what issues you will need to consider relative to two competitors in terms of the following six dimensions: perceived reputation, employee knowledge/skills, customer needs, administrative efficiency, information systems, and infrastructure. Conduct Internet research as needed.
As an entrepreneur with a limited budget, write a paper from a VRIO standpoint describing how you would invest your financial resources to make your toy manufacturing company number one among rivals in the global economy. Provide rationale for your responses.
Assignment should be one to two page(s) in length.
You must reference 2 to 3 quality, peer-reviewed journal articles in your paper.