The hospitality industry is currently one of the fasted growing sectors of the economy. The external business environment affects planning,organisation, directing and controlling all parts of the business.
Some questions require you to write about a major hotel group within the UK. (where marked)
With other questions, consider including lodgings, restaurants, travel and tourism, airlines, and the meeting and convention companies in cities, the seaside and the countryside where appropriate.
The assignment covers 3 major aspects:
1. The impact of socio-economic change on the development of commercial organisations in a business and services industry context
2. The effect of legal and political environments on business and service
3. The statutory requirements for establishing and developing a business
and services operation
Write a Report of not more than 5000 words addressing the following learning outcomes.
Task 1: discuss the structure and operation of the UK economy (size, features, philosophy, regulation, taxation, security, efficiency, direction)(AC1.1; M1)
Task 2: Analyse current government economic policy and its effect on business and services industries (focusing on a major UK hotel group ) (AC1.2; M2)
Task 3: Discuss income, wealth, employment and occupational distribution in relation to the provision of business and services operations (consider who are the users of the Hospitality Industry’s services and who are the providers; who are the patrons and who are the workers) (AC1.3; M3)
Task 4: Assess the demographic trends that influence the employment patterns in the hospitality industry.(AC1.4; M2)
Task 5: Analyse the social structures of people employed in a major UK hotel group.(AC1.5; D3)
Task 6: Discuss the structure, operations and influence of local government on a major UK hotel group. (AC2.1)
Task 7: Evaluate the role and influence of the EU, and its impact on business and services industries (AC2.2; D2)
Task 8: Assess the role of pressure groups and their political influence in relation to national and local issues in regards to hospitality industry (AC2.3)
Task 9: Analyse the legal framework within the UK, identifying the main differences between the English and Scottish systems (AC2.4)
Task 10: Evaluate the UK and EU legislative process as it affects a major UK hotel group’s business and services at both local and national level (AC2.5; D1)
Task 11: Assess the different types and characteristics of business that operate within the business and services with a focus on the hospitality sector. (AC3.1)
Task 12: Discuss the legal processes necessary for formation and dissolution of a registered company. (AC3.2)
Task 13: Analyse the structure and processes which determine the responsibilities and control within a registered company.(AC3.3)
Specification of Assessment
Layout and referencing:
Present your work in one business report style which should include table of contents, reference list, foot or end notes and appendices if any
Include the reference code of this assignment on your assignment submission.
Each page must be numbered at the bottom right hand side.
Ensure your name is in the footer and the production date/version number of your assignment
Spell-check the document and make sure there are no grammatical errors.
Complete all the tasks.
Produce clear specific reasoning and arguments in support of your answers.
You must include a bibliography at the end to show where your information was sourced.
Your sources must be identified using the Harvard referencing system. The words used in your bibliography will not be included in your word count.
Achievement of a pass grade
A pass grade is achieved by meeting all the requirements defined in the assessment criteria for each individual unit.
Achievement of a merit or distinction grade
All the assessment criteria and merit grade descriptors need to be completed within a unit to achieve a merit grade.
All the assessment criteria, merit and distinction grade descriptors must be completed within a unit to achieve a distinction grade.
If an extension is necessary for a valid reason, requests can me made using a course work extension request form available from the college. Please note that the lecturers do not have the authority to extend the coursework deadlines and therefore do not ask them to award a coursework extension.
The completed form must be accompanied by evidence such as a medical certificate in the event of you being sick.
Any act of plagiarism and collusion will be seriously dealt with according to the regulations. In this context the definition and scope of plagiarism are presented below:
‘Plagiarism occurs when a student misrepresents, as his/her own work, the work, written or otherwise, of any other person (including another student) or of any institution. Examples of forms of plagiarism include :
• the verbatim (word for word) copying of another’s work without appropriate and correctly presented acknowledgement;
• the close paraphrasing of another’s work by simply changing a few words or altering the order of presentation, without appropriate and correctly presented acknowledgement;
• unacknowledged quotation of phrases from another’s work;
• The deliberate and detailed presentation of another’s concept as one’s own.’
All types of work submitted by students are covered by this definition, including, written work, diagrams, designs, engineering drawings and pictures.
‘Collusion occurs when, unless with official approval (e.g. in the case of group projects), two or more students consciously collaborate in the preparation and production of work which is ultimately submitted by each in an identical, or substantially similar, form and/or is represented by each to be the product of his or her individual efforts. Collusion also occurs where there is unauthorised co-operation between a student and another person in the preparation and production of work which is presented as the student’s own. (ibid)’
All work for assessment must be submitted with a Turnitin report on plagiarism. The maximum Turnitin score admissible is 15% (after deduction of 1% & 2% records).
Assignments with more than 15% score will automatically be referred for reworking and resubmission.
Unit 19: External Business Environment M/601/1802 QCF level: 5 Credit value: 15
Rutherford, D.G. and O’Fallon, M.J.- Hospitality and Operations Management ; fourth edition ; ISBN0-471-47065-1
Confederation of Tourism and Hospitality (CTH) manuals:
•Global Hospitality Industry, available on-line at http://ncba.ie/student_and_teacher_resources_files/The_Global_Hospitality_Industry.pdf
•Introduction to Business Operations, available on-line at http://ncba.ie/student_and_teacher_resources_files/Introduction_to_Business_Operations.pdf
Magazines and Newspapers:
1. International Journal of Contemporary Hospitality Management
www.emeraldinsight.com/International Journal of Contemporary Hospitality Management
2.International Journal for Hospitality Management – www.journals.elsevier.com/international-journal-of-hospitality-management
3.The Economist (The Economist Newspaper Ltd) has articles on External environment impacting different industries
4.The Times (Times Newspapers Ltd) has a specialist section on human resource related topics that it publishes once a week
Programme: BTEC Higher National Diploma in Hospitality Management
Unit Title and Number: External Business Environment (Unit 19)
Learner’s Name :__________________________________Learner ID:___________________
Assessment Criteria Met Evidence
1.1 discuss the structure and operation of the UK economy
1.2 analyse current government economic policy and its
effect on business and services industries
1.3 discuss income, wealth, employment and occupational distribution in relation to the provision of business and
1.4 assess the demographic trends that influence
employment patterns in business and services
1.5 analyse the social structures of people employed in
business and services industries
2.1 discuss the structure, operation and influence of local government
2.2 evaluate the role and influence of the EU, and its impact on business and services industries
2.3 assess the role of pressure groups and their political
influence in relation to national and local issues
2.4 analyse the legal framework within the UK, identifying
the main differences between the English and Scottish
2.5 evaluate the legislative process as it affects business
and services industries at both local and national level
3.1 assess the different types and characteristics of
business that operate within the business and services
3.2 discuss the legal processes necessary for formation and
dissolution of a registered company
3.3 analyse the structure and processes which determine
the responsibilities and control within a registered
Assessment Criteria for Merit.
The learner demonstrates that: Met Y/N Page No. Assessor Comments
M1 Identify and apply strategies to find appropriate solutions. • effective judgements have been made
• complex problems with more than one variable have been explored
• an effective approach to study and research has been applied
M2 Select/design and apply appropriate methods/techniques • relevant theories and techniques have been applied
• a range of methods and techniques have been applied
• a range of sources of information has been used
• the selection of methods and techniques/sources has been justified
• the design of methods/techniques has been justified
• complex information/data has been synthesised and processed
• appropriate learning methods/techniques have been applied
M3 Present and communicate appropriate findings • the appropriate structure and approach has been used
• coherent, logical development of principles/concepts for the intended audience
• a range of methods of presentation have been used and technical language has been accurately used
• communication has taken place in familiar and unfamiliar contexts
• The communication is appropriate for familiar and unfamiliar audiences and appropriate media have been used.
Distinction Descriptors Assessment Criteria for Distinction.
The learner demonstrates that: Met Y/N Page No. Assessor Comments
D1 Use critical reflection to evaluate own work and justify valid conclusions • conclusions have been arrived at through synthesis of ideas and have been justified
• the validity of results has been evaluated using defined criteria
• self-criticism of approach has taken place
• realistic improvements have been proposed against defined characteristics for success
D2 Take responsibility for managing and organising activities • autonomy/independence has been demonstrated
• substantial activities, projects or investigations have been planned, managed and organised
• activities have been managed
• the unforeseen has been accommodated
• the importance of interdependence has been recognised and achieved
D3 Demonstrate convergent / lateral / creative thinking • ideas have been generated and decisions taken
• self-evaluation has taken place
• convergent and lateral thinking have been applied
• problems have been solved
• innovation and creative thought have been applied
• receptiveness to new ideas is evident
• effective thinking has taken place in unfamiliar contexts