Explain promotion and the promotional mix
Pelau, C., & Zegreanu, P.. (2010). MOBILE MARKETING – THE MARKETING FOR THE NEXT GENERATION. Management & Marketing, 5(2), 101-116. Retrieved on December 1, 2011, from ABI/INFORM Global. (Document ID: 2127417321).
Jennifer Valentino-DeVries, & Emily Steel. (2010, September). Lawsuits Show Discomfort With Latest Innovations In Online-Tracking Tech. VentureWire. Retrieved on December 1, 2011, from Entrepreneurship. (Document ID: 2142916751).
The Difference Engine: The spy in your pocket :Mobile tracking. (2011, April). The Economist (Online). Retrieved on December 1, 2011, from ABI/INFORM Global. (Document ID: 2333939021).
Location-based services on mobile phones – Follow me: Adverts that know where you are could be lucrative—not to mention controversial, http://www.economist.com/node/15612291
consider the following questions:
1. The article states that “Some veterans of the tech industry note that real-time location-based services have been talked up several times in the past decade, only to disappoint. But there are some good reasons to think that they may fare better this time around.”
a. Why should it be so different this time around? (You should use both material from the articles and your own thoughts and opinions to discuss the question)
b. What is your own position about “targeted advertising based on a user’s location”?
Use information from the modular background as well as any good quality resource you can find. Please, cite all sources at the end of your paper.