Compose a 500 words essay on Ogilvy argues that advertising does not influence a society’s accepted customs and attitudes, it merely reflects the values that already exist. To what extent do you agree
Compose a 500 words essay on Ogilvy argues that advertising does not influence a society’s accepted customs and attitudes, it merely reflects the values that already exist. To what extent do you agree or disagree with Ogilvy’s opinion about advertising Explain your position **. Needs to be plagiarism free!
ntext is whether a successful advertisement should aim to influence a society in terms of its customs and attitudes or it should reflect the existing values of the society. David Ogilvy has opined that “advertising reflects the mores of society, but it does not influence them.” The objective of this essay is to critically review the statement of David Ogilvy with reference to the existing scenarios in the market and personal perceptions.
The basic principle of any advertisement is to attract the potential customers towards the product or service which the advertisement indents to publicize. With no regard to the type and kind of advertisement this objective is universally relevant. Now considering the generic trend of human, any person gets most attracted towards things and factors which are close and familiar to him or her personally. Any thing which sounds and looks similar to things which are known would be listened, viewed and understood better. Taking this fact in a generic scenario, any society would get attracted when exposed to values and attributes it is familiar to. For example, if an unconventional product or service is advertised in a conventional society, it would look into it as an alien entity. Thus in this context, the view point of David Ogilvy becomes much relevant. On the other side if a completely new product is introduced to a society emphasizing on a background which is familiar to the society, it would welcome it. For example, to a society which is completely new to internet, if an internet service is advertised as an improved version of communication systems which they are used to, the advertisement would work better. In this context, the society would formulate an idea on the product or service based on the values which they are familiar to. Another factor which would influence a society in accepting an advertisement is the adaptability of the advertisement to the existing values and attributes of the concerned society. No society