Case Study: Chapter 7: Google, Apple, and Microsoft Struggle for Your Internet Experience?
1. Compare the business models and areas of strength od Apple, Google, and Microsoft.
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2. Why is mobile computing so important to these three firms? Evaluate the mobile platform offerings of each firm.
3. Why is the issue of Ã¢€œnet neutralityÃ¢€ important to these businesses?
4. Recommend to Google how it could use business intelligence tools to support decision-making in a highly competitive environment (refer to chapter 6)