In this interactivity, to examine integrated marketing in action, you?re going to tell the Storify story of a particular campaign from your internship brand across multiple […]

What are some methods to getting the community involved in neighborhood issues and problem identification? What are the benefits and disadvantages to having the community involved […]

The Geek Squad story begins when Stephens, a native of Chicago, passed up an Art Institute scholarship to pursue a degree in computer science. While Stephens […]

You are to provide a marketing plan and research the different components of the marketing plan. Specific information on the marketing plan is included (reading material […]

Protecting organizational assets and information within the company has become a top priority for many organizational leaders. Review the article titled ?Missed Alarms and 40 Million […]

How are Coke and Pepsi using their Web sites, http://www.coke.com and http://www.pepsi.com, to promote their newest product offerings? Do you see hints of any future strategies […]

? Explain why it is important for marketers to understand how customers make purchasing decisions. ? Identify the factors that would influence how and why someone […]

Target Market Segmentation ? Review the following two (2) automotive advertisements. Determine the target customer/market(s) that the vehicles in each of these ads would appeal to. […]

In marketing as in other aspects of business, it is critical that professionals make sure to act in an ethical manner both legally and socially. In […]