Vidoe review 1. Ch. 16 Integrated Marketing Communications” [12:41]: https://www.youtube.com/watch?v=aXw9O1ySQLo 2. “What is Integrated Marketing?” [8:22]: https://www.youtube.com/watch?v=SsIvoJJ9njs&index=2&list=PLC3D14DDCB294347E 3. Integrated Marketing Communication (IMC) Lecture by Ms. Surbhi […]