There is no doubt that the current financial meltdown has caused a serious need for marketing and sales functions in most corporations to be reevaluated, modified, […]

How do firms choose their pricing strategies? Do higher prices automatically result in higher profits? How do firms that opt for premium pricing compare to firms […]

In today’s society, we are expected to do several things in a small amount of time. Most of the time, people really have to learn to […]

Many marketing managers have found the first half of 2008 has been nerve wrenching. Turn on the television, radio or open a newspaper and you’ll see […]

Is your time anything but your own? Working with leaders and corporate executives for over two decades has helped me realize how valuable time, our life, […]

When thinking about coaching, the image that most naturally comes to mind is an athletic coach. Consider a set of responsibilities for the coach of a […]

Each year, companies execute projects for the purpose of improving their bottom-line and expanding their competitive advantage. The difference between success and failure often depends on […]