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Are some products too dangerous to be marketed in any circumstance? What regulations, if any, would you place on marketing cigarettes? Handguns? Prescription drugs? 200 word reply

 

For this assignment, you will read a case and answer a series of questions concerning an analysis of ethical considerations governing marketing practices, as leaders are responsible for such endeavors. Begin by reading the following case, which is attached.

 

 

Datamonitor. (2010, July). Ambush marketing case study: Successfully leveraging high-profile events to raise brand profile. (Reference Code CSCM0326).

 

 

Then, draft a two-page paper by addressing each of the following:

 

In your own words, how would you describe “ambush marketing”? Include two examples with your description. What are the advantages and disadvantages (risks and consequences) of ambush marketing? What was Bavaria Beer hoping to achieve through its ambush marketing tactics? Would you consider Bavaria Beer’s ambush marketing an unethical practice or simply a competitive strategy? Explain. Can ambush marketing be both intentional and unintentional? Explain. As a leader of an organization, would you allow the practice of ambush marketing? Explain.

Be sure to demonstrate a clear analysis as you address each question. Use APA style to format your assignment.

Health Record Documentation Policy

Assignment 3: Leadership of Richard Branson

Due Week 10 and worth 360 points

 

Using the Internet or Strayer University databases, research the leadership style and characteristics of Richard Branson, Virgin Group.

 

Write a six to seven (6-7) page paper in which you:

1. Assess the key elements of Richard Branson’s leadership style and the impact that those elements have had on his business success. Provide support for your rationale.
2. Given that The Virgin Group has been described as a fast-growing entrepreneurial company with many facets to the group, suggest how the unique aspects of Richard Branson’s leadership style mesh successfully with the particular attributes of a multifaceted organization like Virgin.
3. Determine two (2) key ways in which Richard Branson is likely to motivate employees in order to achieve his goals for the Virginia Group. Indicate whether or not his approach is likely to work in a different organizational setting. Provide support for your rationale.
4. Assess the effectiveness of Richard Branson’s ability to articulate and communicate his vision for his company to employees and other stakeholders. Provide support for your rationale.
5. Assume that you have received a job offer to be a manager within the Virgin Group. Determine the criteria you would use to evaluate whether Richard Branson’s leadership style is a good fit for you as a manager and what conclusion you may draw about working under this type of leader.
6. Take a position on whether or not you believe Richard Branson is a global leader. Justify your position and provide support for your justification.
7. Predict Richard Branson’s success as a leader over the next five (5) years. Support your prediction.
8. Use at least three (3) quality academic resources. Note: Wikipedia and other Websites do not qualify as academic resources.

 

Your assignment must follow these formatting requirements:

• Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA format. Check with your professor for any additional instructions.
• Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

Access the GCU Library. Locate an academic article published within the last 3 years that addresses some aspect of contracts. Write a summary of 500-750 words that addresses the following questions:

1. Why is the author writing about the subject?
2. What is the thesis of the article?
3. What are the key points/facts presented in the article?
4. What are the conclusions and recommendations?

Prepare this assignment according to the APA guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is required.

This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the assignment criteria and expectations for successful completion of the assignment.

You are required to submit this assignment to Turnitin. Please refer to the directions in the Studen

Purpose of Assignment

Electronic spreadsheets are useful tools, especially when creating a business budget. Once a spreadsheet is set up correctly in Excel®, values can be modified at any time, and the electronic spreadsheet will automatically update itself. Students will create a spreadsheet of computer equipment for a small fictional business where they are the owner. They will include the cost of all hardware and software needed for their employees, and calculate a monthly budget for the equipment.

Assignment Steps

Resources:

Research hardware and software to satisfy operational requirements described above
Microsoft Office 365, Office 2016: Introductory: Module 1: Creating a Worksheet and a Chart
Microsoft Office 365, Office 2016: Introductory: Module 2: Formulas, Function, and Formatting
Scenario: Imagine you are the owner of a small internet business where you employ five people. You need to budget for the cost of hardware and software needed to run company operations. Each employee is required to work both in the office and remotely, and needs access to company data at all times.

Choose the hardware and software that will provide your employees with the ability to stay connected to internal company data, communicate and collaborate with coworkers, and process data and sales information using wording, processing, and spreadsheet software applications.

Create a business budget sheet using Microsoft® Excel®. In the budget sheet, do the following:

List the make and model of desired hardware devices and their cost.
List software operating systems and applications for each device and their costs.
Sum up the cost for both hardware and software for each employee, and then calculate the average monthly costs to maintain these systems.
Insert a graph or chart displaying total costs graphically.
Label columns/rows with titles reflecting data they contain.
Use no more than two sheets in one workbook to display required data.
Format data to highlight important totals.
The Budget sheet should be 1,400 words.

Note: this assignment only requires that you submit an Excel® Workbook file. There are no written or APA guideline requirements.

Assignment 3: Stance Essay

Due Week 10 and worth 270 points

This essay will deal with the same topic that you chose for the personal and informative essays. In the personal essay, you identified a problem of significance. For the informative essay, you provided research and a balanced examination of that topic to your reader. In the stance essay you will explore ways to fix the problem and how your reader can relate to your position.

In this version, you will move from simply discussing the issue to developing an updated essay that takes a clear stance on one aspect of your topic. The goal of this essay is to learn how changing the purpose of the writing (from informative to more argumentative) impacts the content and potential audience. Further, it will help you understand the difference between writing to argue your perspective and writing to educate your audience.  This knowledge will help you transition into persuasive writing (covered in ENG 215 – Research and Writing) and more advanced essays in your major courses.

You will take a position and present your perspective – alternatively put, your stance – on the issue you discuss. For instance, if you wrote an informative essay on water pollution levels in Flint, Michigan, then your stance essay could argue that the city must frequently test water throughout the state to avoid a similar issue.  A second stance would be that government officials should be held accountable when they fail the people who elected them in the first place. These are only two of the many possible stances that you could take. As always, you should work with your professor if you have questions about your topic choice or essay direction.

How to assemble the essay:

1. Decide what part of the topic you want to take a stance on. This is best done by thinking carefully about the topic and considering what different people may want to argue for or against involving that issue. Think about what aspect of your previous paper you feel strongly about.
2. Write a new thesis statement that covers your paper’s topic and direction (what you want the reader to understand when the essay is completed).
3. Perform the research needed to meet the source requirements (minimum 3 additional sources). You may not use more than two of the provided sources in the webtext.
4. Make sure that no content from your informative paper is reused.  You may use some of the same sources, but you will be writing a new paper, so you cannot reuse anything else.
5. Review the finished draft to make sure the ideas flow, each of the paragraphs supports the thesis statement found at the end of the introduction, and that your conclusion brings the essay to a strong sense of closure.
6. Finally, proofread the version you intend to turn in for grammatical, sentence structure, clarity, and word use errors.

The final version of the essay must:

• Be in essay form with an introduction, body, and conclusion
• Conclusion should explain why the essay’s main points are important
• Meet the page requirement of 5-6 pages (Title and References pages do not count)
• Address the same overall topic as your informative essay
• Take a clear stance on the issue in question and articulate your stance through a well-developed thesis statement (found at the end of the introduction)
• Support your thesis statement with developed analysis of your sources and how they connect to your topic
• Use a minimum of five (5) academically appropriate sources properly cited in APA format and represented on the References page