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Conduct research and write an 8-10 page paper

Conduct research and write an 8-10 page paper

Paper & Power Point

Paper

Choose a Fortune 500 organization WALMART

Conduct research and write an 8-10 page paper addressing each of the topics/questions below.

Use the topics as headings to format the paper

The cover sheet, illustrations, pictures, long or multiple quotations will not count toward the 8-10 page requirement

At least 1 reference of an academic or scholarly source is required for this team paper.

You are expected to use academic sources such as FSCJ’s Library and Learning Commons peer-reviewed database or Internet sources, such as: “.org”, “.edu”, “.mil”, “.gov.”

Sources not allowed are Wikipedia, Dictionaries, wikis, or blogs.

Use APA writing style for in-text citations and each reference source that you use. Remember, all wording that is not your own must be cited. For APA writing assistance refer to Student Resources under the “Start Here Module”

Limit the use of direct quotes. Direct quotes should not exceed ½ page in total. Deductions will result if this rule is violated.

Use 12-point Times New Roman font, 1-inch margins, and double-spacing.

The cover sheet should include team member’s names, name of company, and course information

Project Topics & Questions

Brief organizational history
Current performance and strategic posture
Describe the Opportunities and Threats of the External Environment
Describe the Strengths and Weaknesses of the Internal Environment
Analyze the strategic factors of the organization
What are the organization’s staffing practices?
What types of marketing strategies are effective?
How does technology impact the business?
Where does the organization rate in the market?
Recommendations for improvements to increase market share
Is the organization operating in an ethical manner?
The project topics/questions above are minimum requirements for the team project. If the minimum requirements are met, further analysis can be conducted and the paper can exceed the maximum 10-page limit, but it cannot be less than 8 pages.

PowerPoint Presentation

Develop a 10–15 PowerPoint slide presentation with speaker notes. The purpose of the PowerPoint is to highlight specific points from your research as if the team were presenting this information to executive management. Executive management does want to know about other competitors to make decisions on what would be the appropriate direction for the organization.

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Develop the “creative” for two of the following: print, TV, radio, direct mail, outdoor. Describe

Develop the “creative” for two of the following: print, TV, radio, direct mail, outdoor. Describe

creative strategy. Campaign Theme Describe a campaign the
Professional Application

You are continuing to work with the same product or service you have been using throughout class and you’ll develop a creative strategy.

Campaign Theme

Describe a campaign theme that can be applied to your product or service. Provide rationale for the theme based on decisions made in earlier assignments.

This section of the paper should be a half page in length. If you are engaging in research, be sure to cite in the body of the post and add a reference list in APA format.

Traditional Media Ads (based on the choices made in this week’s case)

Develop the “creative” for two of the following: print, TV, radio, direct mail, outdoor. Describe the following.

Headline/Tag Line for ad. This must be original and written by you.

At least one paragraph of copy to the used in ad. This must be original and written by you.

Examples of visual or multimedia elements that you would like to see in the chosen ad. You do not have to create graphics; you can link to examples used by other companies.

This section of the paper should be 1 page in length. If you are engaging in research, be sure to cite in the body of the post and add a reference list in APA format.

Electronic Media (based on the choices made in this week’s case)

Develop the “creative” for one electronic media campaign. Describe the following:

Headline/Tag Line for ad. This must be original and written by you.

At least one paragraph of copy to the used in ad. This must be original and written by you.

Examples of visual or multimedia elements that you would like to see in the chosen ad. You do not have to create graphics; you can link to examples used by other companies.

This section of the paper should be a half page in length. If you are engaging in research, be sure to cite in the body of the post and add a reference list in APA format.

The focus of this assignment is application and critical thinking. If you are engaging in research, be sure to cite and reference the sources in APA format.

See the Student Guide to Writing a High-Quality Academic Paper, including pages 13 and 14 on in-text citations. Another resource is the “Writing Style Guide,” which is found under “My Resources” on the TLC portal. All research should be cited in the body of the paper. In-text citations and corresponding references should be included in your paper. The use of direct quotes is strongly discouraged.

Use the attached APA-formatted template (MKT301 SLP3) to create your submission.

SLP Assignment Expectations

Your submission will include:

Trident University International’s cover page

A two-page paper with APA citations (2-3 sentence introduction, body, 2-3 sentence conclusion)

The reference list page in APA format (see specific research requirements)

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