Carry out the external analysis
ote: To narrow down your report you can choose any Asian country of your choice.
Background Dating back to 1930’s, a small, independent grocery wholesaler was born in Germany (Lidl,2017). Fast track to today Lidl is one of the largest grocery retailers in Europe. The first Lidl stores were opened in 1973, and by the 1980s Lidl was a household name in Germany. During the 1990s Lidl started branching outside of Germany and today the grocer can be found across Europe. In 1994, Lidl opened its first retail shop in the UK, just two decades later, they now have over 600 stores with a simple vision of providing ‘high quality at low prices’. However, for better understanding of the organisation you are required to research the given organisation including its challenges and strategic management approach to expand in the Asian Market.
• Applying the knowledge of relevant strategic management frameworks, you need to •
Carry out the external analysis
• Address the internal analysis
• Identify key issues, evaluate alternatives and make conclusions based on thorough analysis
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