Blog

Once you make your company selection, address the following:

Once you make your company selection, address the following:

For this assignment, you have these two options. Only select one to complete this week:

Option 1:
Assume that you have been hired as a consultant by the president of Cameron’s Coffee, a $40 million-dollar premium coffee manufacturer, located in Shakopee Minnesota (Petersen, n.d.). This is a real company, so you can easily research the company’s website and current social media presence. A search will also find articles written about the company. Please become aware of the firm’s current presence on social media so that your recommendation will be geared toward changing, enhancing, or improving that presence.

Option 2:
Select a company of your own choice to be the consultant for, such as the company you might currently work for. The primary selection criteria are that it should be a SME (small to medium-sized enterprise with approximately 500 employees or less), and it must have a limited social media marketing strategy at present or none at all. Please become aware of the firm’s current presence on social media so that your recommendation will be geared toward changing, enhancing, or improving that presence.

Assignment Criteria:
Once you make your company selection, address the following:

Your client, Cameron Coffee or the alternative firm you select, is considering investing significant financial and personnel resources into a more substantial social media marketing strategy. As the company’s consultant, your assignment is to create a social media market proposal in the form of an executive report for consideration by the company’s CEO and other top management. Design the strategy to help sell the company’s products or services, as well as boost the company’s image to customers (and potential distributors and retailers if their products are sold through a third party).

Research these subjects, and then prepare an executive report that provides the following:

Begin with an executive summary, including the general need for a social media marketing strategy for a firm like your client. Be sure to explain social media and social media marketing.
Recommend two social media platforms that you think will provide the greatest impact for your client for the money and resources they will invest, along with your reason for their selection. Your arguments will be strengthened if you provide examples of firms that have successfully pursued similar social media strategies.
Explain how each recommendation will resolve any issues and fulfill the company’s needs.
So, what is an executive report? Top executives are busy people, and they typically get numerous reports from people inside and outside their organizations, so when they read a report, they want clarity and conciseness. This is somewhat analogous to the famous “elevator speech.” What would you tell your boss if you only had a 10-floor elevator ride to explain your idea or project. In this case, you have a little more time and space, but you still want to grab the CEO’s attention and fully informing this individual about your proposal as quickly and clearly as possible.

Listed below are the items such a report typically contains:

A brief executive summary at the start of your social media marketing proposal – If it doesn’t grab them, they probably won’t read the rest.
An introduction to your report that quickly explains the reason and importance of your proposal.
A relatively brief explanation of the importance of social media marketing and the two platforms discussed in your recommendation.
Your specific social media marketing recommendations for two social media platforms. These should include the specific benefits each recommendation brings to the company.

Length: 3-5 pages, not including title and reference pages

 

https://ebookcentral.proquest.com/lib/ncent-ebooks/detail.action?docID=818154 (chapters 3,8,9)

Films for Humanities & Sciences (Producer). (2014). Social media for business marketing [Video file]

Halula, W. (Producer). (2012). Advertising in the digital age [Video file].

Your assignment should demonstrate thoughtful consideration of the ideas and concepts presented in the course by providing new thoughts and insights relating directly to this topic. Your response should reflect scholarly writing and current APA standards.

The post Once you make your company selection, address the following: appeared first on superioressaypapers.

Assume that you have been hired as a consultant by the president of Cameron’s Coffee, a $40 million-dollar

Assume that you have been hired as a consultant by the president of Cameron’s Coffee, a $40 million-dollar

This is a real company, so you can easily research the company’s website and current social media presence. A search will also find articles written about the company. Please become aware of the firm’s current presence on social media so that your recommendation will be geared toward changing, enhancing, or improving that presence.

Option 2:
Select a company of your own choice to be the consultant for, such as the company you might currently work for. The primary selection criteria are that it should be a SME (small to medium-sized enterprise with approximately 500 employees or less), and it must have a limited social media marketing strategy at present or none at all. Please become aware of the firm’s current presence on social media so that your recommendation will be geared toward changing, enhancing, or improving that presence.

Assignment Criteria:
Once you make your company selection, address the following:

Your client, Cameron Coffee or the alternative firm you select, is considering investing significant financial and personnel resources into a more substantial social media marketing strategy. As the company’s consultant, your assignment is to create a social media market proposal in the form of an executive report for consideration by the company’s CEO and other top management. Design the strategy to help sell the company’s products or services, as well as boost the company’s image to customers (and potential distributors and retailers if their products are sold through a third party).

Research these subjects, and then prepare an executive report that provides the following:

Begin with an executive summary, including the general need for a social media marketing strategy for a firm like your client. Be sure to explain social media and social media marketing.
Recommend two social media platforms that you think will provide the greatest impact for your client for the money and resources they will invest, along with your reason for their selection. Your arguments will be strengthened if you provide examples of firms that have successfully pursued similar social media strategies.
Explain how each recommendation will resolve any issues and fulfill the company’s needs.
So, what is an executive report? Top executives are busy people, and they typically get numerous reports from people inside and outside their organizations, so when they read a report, they want clarity and conciseness. This is somewhat analogous to the famous “elevator speech.” What would you tell your boss if you only had a 10-floor elevator ride to explain your idea or project. In this case, you have a little more time and space, but you still want to grab the CEO’s attention and fully informing this individual about your proposal as quickly and clearly as possible.

Listed below are the items such a report typically contains:

A brief executive summary at the start of your social media marketing proposal – If it doesn’t grab them, they probably won’t read the rest.
An introduction to your report that quickly explains the reason and importance of your proposal.
A relatively brief explanation of the importance of social media marketing and the two platforms discussed in your recommendation.
Your specific social media marketing recommendations for two social media platforms. These should include the specific benefits each recommendation brings to the company.

Length: 3-5 pages, not including title and reference pages

 

https://ebookcentral.proquest.com/lib/ncent-ebooks/detail.action?docID=818154 (chapters 3,8,9)

Films for Humanities & Sciences (Producer). (2014). Social media for business marketing [Video file]

Halula, W. (Producer). (2012). Advertising in the digital age [Video file].

Your assignment should demonstrate thoughtful consideration of the ideas and concepts presented in the course by providing new thoughts and insights relating directly to this topic. Your response should reflect scholarly writing and current APA standards.

The post Assume that you have been hired as a consultant by the president of Cameron’s Coffee, a $40 million-dollar appeared first on superioressaypapers.

Recommend A Social Media Marketing Strategy

Recommend A Social Media Marketing Strategy

For this assignment, you have these two options. Only select one to complete this week:

Option 1:
Assume that you have been hired as a consultant by the president of Cameron’s Coffee, a $40 million-dollar premium coffee manufacturer, located in Shakopee Minnesota (Petersen, n.d.). This is a real company, so you can easily research the company’s website and current social media presence. A search will also find articles written about the company. Please become aware of the firm’s current presence on social media so that your recommendation will be geared toward changing, enhancing, or improving that presence.

Option 2:
Select a company of your own choice to be the consultant for, such as the company you might currently work for. The primary selection criteria are that it should be a SME (small to medium-sized enterprise with approximately 500 employees or less), and it must have a limited social media marketing strategy at present or none at all. Please become aware of the firm’s current presence on social media so that your recommendation will be geared toward changing, enhancing, or improving that presence.

Assignment Criteria:
Once you make your company selection, address the following:

Your client, Cameron Coffee or the alternative firm you select, is considering investing significant financial and personnel resources into a more substantial social media marketing strategy. As the company’s consultant, your assignment is to create a social media market proposal in the form of an executive report for consideration by the company’s CEO and other top management. Design the strategy to help sell the company’s products or services, as well as boost the company’s image to customers (and potential distributors and retailers if their products are sold through a third party).

Research these subjects, and then prepare an executive report that provides the following:

Begin with an executive summary, including the general need for a social media marketing strategy for a firm like your client. Be sure to explain social media and social media marketing.
Recommend two social media platforms that you think will provide the greatest impact for your client for the money and resources they will invest, along with your reason for their selection. Your arguments will be strengthened if you provide examples of firms that have successfully pursued similar social media strategies.
Explain how each recommendation will resolve any issues and fulfill the company’s needs.
So, what is an executive report? Top executives are busy people, and they typically get numerous reports from people inside and outside their organizations, so when they read a report, they want clarity and conciseness. This is somewhat analogous to the famous “elevator speech.” What would you tell your boss if you only had a 10-floor elevator ride to explain your idea or project. In this case, you have a little more time and space, but you still want to grab the CEO’s attention and fully informing this individual about your proposal as quickly and clearly as possible.

Listed below are the items such a report typically contains:

A brief executive summary at the start of your social media marketing proposal – If it doesn’t grab them, they probably won’t read the rest.
An introduction to your report that quickly explains the reason and importance of your proposal.
A relatively brief explanation of the importance of social media marketing and the two platforms discussed in your recommendation.
Your specific social media marketing recommendations for two social media platforms. These should include the specific benefits each recommendation brings to the company.

Length: 3-5 pages, not including title and reference pages

 

https://ebookcentral.proquest.com/lib/ncent-ebooks/detail.action?docID=818154 (chapters 3,8,9)

Films for Humanities & Sciences (Producer). (2014). Social media for business marketing [Video file]

Halula, W. (Producer). (2012). Advertising in the digital age [Video file].

Your assignment should demonstrate thoughtful consideration of the ideas and concepts presented in the course by providing new thoughts and insights relating directly to this topic. Your response should reflect scholarly writing and current APA standards.

The post Recommend A Social Media Marketing Strategy appeared first on superioressaypapers.

What do mobile social messaging apps offer beyond that provided by social networks such as Facebook, Instagram, Twitter, Pinterest, and LinkedIn?

What do mobile social messaging apps offer beyond that provided by social networks such as Facebook, Instagram, Twitter, Pinterest, and LinkedIn?

From the blog posts parked in Pinterest.@ http://bit.ly/1yQE0vS, discuss why many are claiming that chat apps will completely transform social media or even replace social networking over time. Include the following in your arguments.

What do mobile social messaging apps offer beyond that provided by social networks such as Facebook, Instagram, Twitter, Pinterest, and LinkedIn?
Given the private conversational nature of these apps, is it feasible to assume that brands could jump in with their own messaging?
What might Facebook’s ownership of WhatsApp do to transform chat ups into a more robust social network?
What can we learn from Asian apps like WeChat and LINE that will accelerate the usefulness of chat apps to brands trying to reach audiences through their app conversations?
Grading Rubric
Demonstrates an understanding of social messaging apps

Distinguishes advantages of social messaging apps from social networks

Shows understanding of brand opportunities to exploit chat apps

Points out practicalities of branding messages on social messaging apps

Demonstrates knowledge of Facebook’s intent to use WhatsApp

Demonstrates knowledge of social networking paths for chat apps

Provides solid argument for brands exploiting conversation aspect of social messaging apps

Overall rationale is well understood

Overall rationale is comprehensive

Overall rationale is persuasive

The post What do mobile social messaging apps offer beyond that provided by social networks such as Facebook, Instagram, Twitter, Pinterest, and LinkedIn? appeared first on superioressaypapers.

What can we learn from Asian apps like WeChat and LINE that will accelerate the usefulness of chat apps to brands trying to reach audiences through their app conversations?

What can we learn from Asian apps like WeChat and LINE that will accelerate the usefulness of chat apps to brands trying to reach audiences through their app conversations?

The rapid rise of social messaging apps (chat apps) over the past few years is often attributed to its appeal to its youthful appeal. Rather than consolidating all of their community dialogues on one network like Facebook, today’s audiences seek a more decentralized and private social network.

The growth of chat apps like WhatsApp (Links to an external site.), Facebook Messenger (Links to an external site.), China’s WeChat (Links to an external site.) , QQ Messenger (Links to an external site.), Telegram (Links to an external site.), Viber (Links to an external site.), Line (Links to an external site.), and Snapchat (Links to an external site.) to mobile IM to a new level. Its growth surpassed that of social networks and users benefited from:

A text messaging alternative superior to SMS
Social networking elements more conveniently activated.
Privacy more secured than that of communities served by Facebook, Instagram and Twitter (e.g., ephemeral content on Snapchat that quickly erases regretful postings)
Image result for chat app trends
Evidence of the growing popularity of social messaging apps can be seen in the numbers. Just consider the following:

4 of the top 6 social networks (worldwide) are chat apps
Visual content shared on WhatsApp and Snapchat exceeds that shared on Facebook and its affiliate, Instagram
More users on now more monthly active on WhatsApp and WeChat than on Instagram, LinkedIn and Twitter combined
Facebook paid $18 billion for WhatsApp
In part because of its growing popularity among Millennials and Gen Z, brands find these apps especially appealing because of their one-to-one direct messaging. Using push notifications, these apps essentially allow the build of proprietary audiences much like that of an email list. But the key to introducing marketing messages is to join rather than disrupt conversations. And to do this in a “no ads allowed” setting like that of WhatsApp becomes very challenging. Some progress has been made in brand involvement, however, with non-US apps. China’s WeChat and Japan’s LINE allow brands to promote their offerings through games, digital stickers and even online shopping.

 

ASSIGNMENT:

 

From the blog posts parked in Pinterest.@ http://bit.ly/1yQE0vS, discuss why many are claiming that chat apps will completely transform social media or even replace social networking over time. Include the following in your arguments.

What do mobile social messaging apps offer beyond that provided by social networks such as Facebook, Instagram, Twitter, Pinterest, and LinkedIn?
Given the private conversational nature of these apps, is it feasible to assume that brands could jump in with their own messaging?
What might Facebook’s ownership of WhatsApp do to transform chat ups into a more robust social network?
What can we learn from Asian apps like WeChat and LINE that will accelerate the usefulness of chat apps to brands trying to reach audiences through their app conversations?
Grading Rubric
Demonstrates an understanding of social messaging apps

Distinguishes advantages of social messaging apps from social networks

Shows understanding of brand opportunities to exploit chat apps

Points out practicalities of branding messages on social messaging apps

Demonstrates knowledge of Facebook’s intent to use WhatsApp

Demonstrates knowledge of social networking paths for chat apps

Provides solid argument for brands exploiting conversation aspect of social messaging apps

Overall rationale is well understood

Overall rationale is comprehensive

Overall rationale is persuasive

The post What can we learn from Asian apps like WeChat and LINE that will accelerate the usefulness of chat apps to brands trying to reach audiences through their app conversations? appeared first on superioressaypapers.

Demonstrates knowledge of Facebook’s intent to use WhatsApp

Demonstrates knowledge of Facebook’s intent to use WhatsApp

The rapid rise of social messaging apps (chat apps) over the past few years is often attributed to its appeal to its youthful appeal. Rather than consolidating all of their community dialogues on one network like Facebook, today’s audiences seek a more decentralized and private social network.

The growth of chat apps like WhatsApp (Links to an external site.), Facebook Messenger (Links to an external site.), China’s WeChat (Links to an external site.) , QQ Messenger (Links to an external site.), Telegram (Links to an external site.), Viber (Links to an external site.), Line (Links to an external site.), and Snapchat (Links to an external site.) to mobile IM to a new level. Its growth surpassed that of social networks and users benefited from:

A text messaging alternative superior to SMS
Social networking elements more conveniently activated.
Privacy more secured than that of communities served by Facebook, Instagram and Twitter (e.g., ephemeral content on Snapchat that quickly erases regretful postings)
Image result for chat app trends
Evidence of the growing popularity of social messaging apps can be seen in the numbers. Just consider the following:

4 of the top 6 social networks (worldwide) are chat apps
Visual content shared on WhatsApp and Snapchat exceeds that shared on Facebook and its affiliate, Instagram
More users on now more monthly active on WhatsApp and WeChat than on Instagram, LinkedIn and Twitter combined
Facebook paid $18 billion for WhatsApp
In part because of its growing popularity among Millennials and Gen Z, brands find these apps especially appealing because of their one-to-one direct messaging. Using push notifications, these apps essentially allow the build of proprietary audiences much like that of an email list. But the key to introducing marketing messages is to join rather than disrupt conversations. And to do this in a “no ads allowed” setting like that of WhatsApp becomes very challenging. Some progress has been made in brand involvement, however, with non-US apps. China’s WeChat and Japan’s LINE allow brands to promote their offerings through games, digital stickers and even online shopping.

 

ASSIGNMENT:

 

From the blog posts parked in Pinterest.@ http://bit.ly/1yQE0vS, discuss why many are claiming that chat apps will completely transform social media or even replace social networking over time. Include the following in your arguments.

What do mobile social messaging apps offer beyond that provided by social networks such as Facebook, Instagram, Twitter, Pinterest, and LinkedIn?
Given the private conversational nature of these apps, is it feasible to assume that brands could jump in with their own messaging?
What might Facebook’s ownership of WhatsApp do to transform chat ups into a more robust social network?
What can we learn from Asian apps like WeChat and LINE that will accelerate the usefulness of chat apps to brands trying to reach audiences through their app conversations?
Grading Rubric
Demonstrates an understanding of social messaging apps

Distinguishes advantages of social messaging apps from social networks

Shows understanding of brand opportunities to exploit chat apps

Points out practicalities of branding messages on social messaging apps

Demonstrates knowledge of Facebook’s intent to use WhatsApp

Demonstrates knowledge of social networking paths for chat apps

Provides solid argument for brands exploiting conversation aspect of social messaging apps

Overall rationale is well understood

Overall rationale is comprehensive

Overall rationale is persuasive

The post Demonstrates knowledge of Facebook’s intent to use WhatsApp appeared first on superioressaypapers.

Demonstrates knowledge of social networking paths for chat apps

Demonstrates knowledge of social networking paths for chat apps

social messaging apps (chat apps) over the past few years is often attributed to its appeal to its youthful appeal. Rather than consolidating all of their community dialogues on one network like Facebook, today’s audiences seek a more decentralized and private social network.

The growth of chat apps like WhatsApp (Links to an external site.), Facebook Messenger (Links to an external site.), China’s WeChat (Links to an external site.) , QQ Messenger (Links to an external site.), Telegram (Links to an external site.), Viber (Links to an external site.), Line (Links to an external site.), and Snapchat (Links to an external site.) to mobile IM to a new level. Its growth surpassed that of social networks and users benefited from:

A text messaging alternative superior to SMS
Social networking elements more conveniently activated.
Privacy more secured than that of communities served by Facebook, Instagram and Twitter (e.g., ephemeral content on Snapchat that quickly erases regretful postings)
Image result for chat app trends
Evidence of the growing popularity of social messaging apps can be seen in the numbers. Just consider the following:

4 of the top 6 social networks (worldwide) are chat apps
Visual content shared on WhatsApp and Snapchat exceeds that shared on Facebook and its affiliate, Instagram
More users on now more monthly active on WhatsApp and WeChat than on Instagram, LinkedIn and Twitter combined
Facebook paid $18 billion for WhatsApp
In part because of its growing popularity among Millennials and Gen Z, brands find these apps especially appealing because of their one-to-one direct messaging. Using push notifications, these apps essentially allow the build of proprietary audiences much like that of an email list. But the key to introducing marketing messages is to join rather than disrupt conversations. And to do this in a “no ads allowed” setting like that of WhatsApp becomes very challenging. Some progress has been made in brand involvement, however, with non-US apps. China’s WeChat and Japan’s LINE allow brands to promote their offerings through games, digital stickers and even online shopping.

 

ASSIGNMENT:

 

From the blog posts parked in Pinterest.@ http://bit.ly/1yQE0vS, discuss why many are claiming that chat apps will completely transform social media or even replace social networking over time. Include the following in your arguments.

What do mobile social messaging apps offer beyond that provided by social networks such as Facebook, Instagram, Twitter, Pinterest, and LinkedIn?
Given the private conversational nature of these apps, is it feasible to assume that brands could jump in with their own messaging?
What might Facebook’s ownership of WhatsApp do to transform chat ups into a more robust social network?
What can we learn from Asian apps like WeChat and LINE that will accelerate the usefulness of chat apps to brands trying to reach audiences through their app conversations?
Grading Rubric
Demonstrates an understanding of social messaging apps

Distinguishes advantages of social messaging apps from social networks

Shows understanding of brand opportunities to exploit chat apps

Points out practicalities of branding messages on social messaging apps

Demonstrates knowledge of Facebook’s intent to use WhatsApp

Demonstrates knowledge of social networking paths for chat apps

Provides solid argument for brands exploiting conversation aspect of social messaging apps

Overall rationale is well understood

Overall rationale is comprehensive

Overall rationale is persuasive

The post Demonstrates knowledge of social networking paths for chat apps appeared first on superioressaypapers.

Points out practicalities of branding messages on social messaging apps

Points out practicalities of branding messages on social messaging apps

The rapid rise of social messaging apps (chat apps) over the past few years is often attributed to its appeal to its youthful appeal. Rather than consolidating all of their community dialogues on one network like Facebook, today’s audiences seek a more decentralized and private social network.

The growth of chat apps like WhatsApp (Links to an external site.), Facebook Messenger (Links to an external site.), China’s WeChat (Links to an external site.) , QQ Messenger (Links to an external site.), Telegram (Links to an external site.), Viber (Links to an external site.), Line (Links to an external site.), and Snapchat (Links to an external site.) to mobile IM to a new level. Its growth surpassed that of social networks and users benefited from:

A text messaging alternative superior to SMS
Social networking elements more conveniently activated.
Privacy more secured than that of communities served by Facebook, Instagram and Twitter (e.g., ephemeral content on Snapchat that quickly erases regretful postings)
Image result for chat app trends
Evidence of the growing popularity of social messaging apps can be seen in the numbers. Just consider the following:

4 of the top 6 social networks (worldwide) are chat apps
Visual content shared on WhatsApp and Snapchat exceeds that shared on Facebook and its affiliate, Instagram
More users on now more monthly active on WhatsApp and WeChat than on Instagram, LinkedIn and Twitter combined
Facebook paid $18 billion for WhatsApp
In part because of its growing popularity among Millennials and Gen Z, brands find these apps especially appealing because of their one-to-one direct messaging. Using push notifications, these apps essentially allow the build of proprietary audiences much like that of an email list. But the key to introducing marketing messages is to join rather than disrupt conversations. And to do this in a “no ads allowed” setting like that of WhatsApp becomes very challenging. Some progress has been made in brand involvement, however, with non-US apps. China’s WeChat and Japan’s LINE allow brands to promote their offerings through games, digital stickers and even online shopping.

 

ASSIGNMENT:

 

From the blog posts parked in Pinterest.@ http://bit.ly/1yQE0vS, discuss why many are claiming that chat apps will completely transform social media or even replace social networking over time. Include the following in your arguments.

What do mobile social messaging apps offer beyond that provided by social networks such as Facebook, Instagram, Twitter, Pinterest, and LinkedIn?
Given the private conversational nature of these apps, is it feasible to assume that brands could jump in with their own messaging?
What might Facebook’s ownership of WhatsApp do to transform chat ups into a more robust social network?
What can we learn from Asian apps like WeChat and LINE that will accelerate the usefulness of chat apps to brands trying to reach audiences through their app conversations?
Grading Rubric
Demonstrates an understanding of social messaging apps

Distinguishes advantages of social messaging apps from social networks

Shows understanding of brand opportunities to exploit chat apps

Points out practicalities of branding messages on social messaging apps

Demonstrates knowledge of Facebook’s intent to use WhatsApp

Demonstrates knowledge of social networking paths for chat apps

Provides solid argument for brands exploiting conversation aspect of social messaging apps

Overall rationale is well understood

Overall rationale is comprehensive

Overall rationale is persuasive

 

The post Points out practicalities of branding messages on social messaging apps appeared first on superioressaypapers.