1) Discuss the stages of the consumer buyer decision process and describe how you or your family used this process to make a purchase. (AACSB): Communication; Reflective Thinking)
2) Name and describe the stages in the adoption process and discuss the important of this model for marketers. (AACSB: Communication; Reflective Thinking)
CH 6
1) Name and briefly describe the four major steps in designing a customer value- driven marketing strategy. (AACSB: Communication)
Make sure each answer at 50 to 150 wording
