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A Coffee Shop in College Campus
Marketing Strategy Paper
April 12, 2015“Make to Demand with 3-D Printing: The Next Big Thing in Inventory Management?”
April 12, 2015I have this attached project. Please, take a look on it and let me know if you’re willing to finish it. The company is Starbucks (Just a name). As you can see, it has seven sections, and they are due in different dates. The first due date is on Monday Sep. 22nd.
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Attachment
- Identify Business Plan Cadidates
Select a B-Plan Candidate
Due: Monday, September 8, 2014
Submit 5 possible B-plan cadidates. Of these potential candidates select one.
-Dr. Bell
Business Plan Outline
Business Plan Outline
The following outline of a typical business plan can serve as a guide. You can adapt it to your specific business. Breaking down the plan into several components helps make drafting it a more manageable task.
Introduction
- Give a detailed description of the business and its goals.
- Discuss the ownership of the business and the legal structure.
- List the skills and experience you bring to the business.
- Discuss the advantages you and your business have over your competitors
- In-depth help on developing a sound business plan can be found on the SBA Web site in the Starting Area.
Marketing
- Discuss the products/services offered.
- Identify the customer demand for your product/service.
- Identify your market, its size and locations.
- Explain how your product/service will be advertised and marketed.
- Explain the pricing strategy.
Financial Management
- Explain your source and the amount of initial equity capital.
- Develop a monthly operating budget for the first year.
- Develop an expected return on investment and monthly cash flow for the first year.
- Provide projected income statements and balance sheets for a twoyear period.
- Discuss your breakeven point.
- Explain your personal balance sheet and method of compensation.
- Discuss who will maintain your accounting records and how they will be kept.
- Provide “what if” statements that address alternative approaches to any problem that may develop.
Operations
- Explain how the business will be managed on a daytoday basis.
- Discuss hiring and personnel procedures.
- Discuss insurance, lease or rent agreements, and issues pertinent to your business.
- Account for the equipment necessary to produce your products or services.
- Account for production and delivery of products and services.
Concluding Statement
Summarize your business goals and objectives and express your commitment to the success of your business.
Once you have completed your business plan, review it with a friend or business associate or a SCORE or Small Business Development Center (SBDC) counselor.
When the team feel comfortable with the content and structure make an appointment to review and discuss it the instructor. The business plan is flexible document that should change as your business grows.
Company Description
General Company Description
Due: Monday, September 22, 2014
What business will you be in (brief description)?
Mission Statement: Many companies have a brief mission statement, usually in 30 words or fewer, explaining their reason for being and their guiding principles. If you want to draft a mission statement, this is a good place to put it in the plan, followed by:
Company Goals and Objectives: Goals are destinations—where you want your business to be. Objectives are progress markers along the way to goal achievement. For example, a goal might be to have a healthy, successful company that is a leader in customer service and that has a loyal customer following. Objectives might be annual sales targets and some specific measures of customer satisfaction.
Business Philosophy: What is important to you in business?
To whom will you market your products? (State it briefly here—you will do a more thorough explanation in the Marketing Plan section).
Describe your industry: Is it a growth industry? What changes do you foresee in the industry, short term and long term? How will your company be poised to take advantage of them? Describe your most important company strengths and core competencies. What factors will make the company succeed? What do you think your major competitive strengths will be? What background experience, skills, and strengths do you personally bring to this new venture?
Legal form of ownership: Sole proprietor, Partnership, Corporation, Limited liability corporation (LLC)? Why have you selected this form?
Product/Service Decription
Products and Services
Due: Monday, September 29, 2014
Describe in depth your products or services (technical specifications, drawings, photos, sales brochures, and other bulky items belong in Appendices). What factors will give you competitive advantages or disadvantages? Examples include level of quality or unique or proprietary features. What are the pricing, fee, or leasing structures of your products or services?
Financial Plan
Financial Plan Due
Monday, October 13, 2014
The financial plan consists of a 12-month profit and loss projection, a four-year profit and loss projection (optional), a cash-flow projection, a projected balance sheet, and a break-even calculation. Together they constitute a reasonable estimate of your company’s financial future. More important, the process of thinking through the financial plan will improve your insight into the inner financial workings of your company. Refer to handout for descriptions of the following (note all assumptions):
- 12-Month Profit and Loss Projection
- Four-Year Profit Projection
- Projected Cash Flow
- Opening Day Balance Sheet
- Break-Even Analysis
Marketing Plan
Marketing Plan
Due: Monday, October 20, 2014
No matter how good your product and your service, the venture cannot succeed without effective marketing. And this begins with careful, systematic research. It is very dangerous to assume that you already know about your intended market. You need to do market research to make sure you’re on track. Use the business planning process as your opportunity to uncover data and to question your marketing efforts. Your time will be well spent. Refer to handout for descriptions of the following (note all assumptions):
- Market research
- Economics
- Product
- Customers
- Competition
- Niche
- Strategy
- Promotion
- Promotional Budget
- Pricing
- Proposed Location
- Distribution Channels
- Sales Forecast
Management Plan
Management and Organization
Due: Monday, October 27, 2014
Who will manage the business on a day-to-day basis? What experience does that person bring to the business? What special or distinctive competencies? Is there a plan for continuation of the business if this person is lost or incapacitated?
If you’ll have more than 10 employees, create an organizational chart showing the management hierarchy and who is responsible for key functions.
Include position descriptions for key employees. If you are seeking loans or investors, include resumes of owners and key employees.
Professional and Advisory Support
- Board of directors
- Management advisory board
- Attorney
- Accountant
- Insurance agent
- Banker
- Consultant or consultants
- Mentors and key advisors
Operational Plan
Operational Plan
Due: Monday, November 3, 2014
Explain the daily operation of the business, its location, equipment, people, processes, and surrounding environment.
- Production
- Location
- Legal Environment
- Personnel
- Inventory
- Suppliers
- Credit Policies
- Managing Your Accounts Receivable
- Managing Your Accounts Payable
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