Creating a Global Marketing Program

Assignment #4-Final Portfolio Assignment: Creating a Global Marketing Program

1. Marketing Mix
a. Product – overall product positioning (2 pts)
1. Product positioning
2. Product design considerations
3. Scope of product line

b. Price – pricing strategy (2 pts)
1. What is the pricing objective and strategy; skimming, penetration,
market holding, cost plus, etc.
2. Currency fluctuations/exchange rates
3. Inflation within the country
4. Government controls
5. Ethical consideration with the price of the product

c. Distribution Channels (2 pts)
1. Distribution channels to use:
a. An established channel within the country
i. Must motivate the existing distribution channel to sell
your product
b. Build your own channel

d. Global Digital Promotional Strategy – Integrated Marketing Communication (IMC)
Identify the digital IMC plan that works best for the marketing mix and strategy. (6 pts)
1. Advertising – Paid Media
a. Display Ads
b. Rich Media Ads
c. E-Mail advertisements
d. Text Link Ads
e. Sponsored Content

2. Public Relations – Blogs/Chat/Social Media
a. Facebook
b. Twitter
c. LinkedIn
d. Youtube

3. Promotions
a. Text coupons
b. Online sweepstake
c. Online games
d. QR codes

4. Promotional budget – Identify the promotional budget needed for the
global market entry.

2. Identify and explain the metrics you will use to define a successful launch and marketing communication plan. How will you measure/ optimize the integration of all the digital marketing techniques within the digital IMC plan? (2 pts)

3. Identify a leadership framework or method to evaluate ethical issues within your global marketing strategy and tactical plan. (2 pts)

Use a minimum of 3 credible sources for the #4 assignment that are cited within the essay or presentation.

• Include proper citation of any graphs or figures that you do not create yourself.

Be formatted according to the 6th edition APA form and style. Please use the provided writing

This paper is based on the company Monsanto who’s products are agrochemicals and seeds

Essay report

Reflection Questions from the book
1. Discuss emergent literacy, how oral language concepts can be assessed and taught, explain phonological awareness and methods to acquire them, and explain the meaning of early intervention.

2. Describe what is meant by reading comprehension and good comprehenders, discuss different ways to assess reading comprehension, explain the difference between assessing reading comprehension and teaching reading comprehension, and the differences between comprehension skills and strategies.

3. Discuss three basic ways that teachers can help children acquire new words; explain what is meant by vocabulary consciousness, three levels of knowing a word, how to assess reading vocabulary, and explain guidelines for effective vocabulary instruction

Culture, Identity and Conflict

you should give particular attention to the details of your answer, with citations to the readings , with each answer given in 300 to 400 words.

1. Vamik Volkan explains the occurrence of ethnic based violence through the development and effects of a group’s chosen trauma. (a) Does chosen trauma have a greater influence on identity than chosen glory or do both sorts of trauma have an equally powerful influence on social identity, according to Volkan? (b) Provide one example that illustrates the central elements of his theory, explaining a group’s reliance on violence through as a reaction to their chosen trauma.

2. In here article “the Role of Identity in Conflict,” Cook-Huffman summarizes the literature on identity by presenting three perspectives. What exactly are these three perspectives? In answering this question, describe each perspective in your own words with the inclusion of an example for each perspective described.

3. As you read in Week 5 from the chapter “Moral Denigration of the Other,” threat narratives can be interpreted from the perspective of axiology of identity. (a) What exactly is this perspective regarding an axiological interpretation of threat narratives? In answering this question, include a definition of axiology of identity as presented in this chapter and of course apply this concept to threat narratives generally. (b) Provide an example of an axiological interpretation of threats from a contemporary conflict.


Weeks 7 and 8: Question #5

How does the structure of police and emergency service organizations (as described in Death Work and in the quoted passages from Regehr and Bober) potentially contribute to the organization’s behavior, the development of its leaders, its institutional values, its culture and, ultimately, the way the organization treats its people?


Weeks 7 and 8: Question #4

What is your assessment of “the Formative-Symbolic Paradigm’s potential as a motivational and management tool,” as a leadership tool if you will? Include examples of where this seemed to have worked, or not worked, as described in the Epilogue’s narrative of the days and weeks after 9/11. Consider also any examples from your own professional or personal experiences where the principles of the Formative-Symbolic Paradigm and the Psychology of Survival Perspective might have been useful management or leadership tools, including the organizational and cultural implications of e

Obsessive-Compulsive Disorder

There has been much research in recent years on psychological and personality traits and the extent to which they are influenced by our genes. For example, there have been some genes that have been associated with an increased risk for certain disorders such as addictions, or schizophrenia. In this project you will research what is known about how genetics/hereditary factors affect psychological and personality characteristics. You will include your reactions/reflections on what the research means for you personally. There have been significant advances in genetic research in recent years, so most of your paper should focus on research that has been completed within the past 10 years. Your paper for this project should be 2 full pages, not counting the title page, and reference page. Use APA format for this assignment, particularly for citation of your sources and the reference page. It is not necessary to include an abstract for this project.


Weeks 7 and 8: Question #3

Taking a mental step back from our examination of Death Work, what for you, as current or future homeland security and emergency management leaders, are your major takeaways from our study of this book?

Weeks 7 and 8: Question #3

Taking a mental step back from our examination of Death Work, what for you, as current or future homeland security and emergency management leaders, are your major takeaways from our study of this book?


Weeks 7 and 8: Question #2

In Death Work, I refer to a rookie’s first professional encounter with death as “a fundamental rite of passage.” In the context of the Formative-Symbolic Paradigm and survivor psychology, briefly describe the rookie’s first experience with death, its effects, and how he or she might deal with it. Why this a difficult experience? What is it about death that engenders such universal anxiety and resistance? How are the death encounters of Patrol Sergeants, Crime Scene Detectives, and Homicide Detectives different from that of the Rookie, and why?